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    <lastmod>2014-09-12</lastmod>
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      <image:title>News - Introducing Adeola Baldessari</image:title>
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    <lastmod>2024-09-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c461d6c5cfd79a4108b327e/ed20d96d-2640-4e76-9ac3-79cb84fac12a/Screenshot+2024-04-21+at+8.36.20%E2%80%AFPM+1.png</image:loc>
      <image:title>Experience - At theSkimm, I developed and wrote creative strategy for hundreds of clients. Read some of that work here.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c461d6c5cfd79a4108b327e/3fa04328-ee37-4d3a-a81b-e0e5b2287bc7/Screenshot+2024-03-20+at+8.56.40%E2%80%AFPM.png</image:loc>
      <image:title>Experience - Here’s a peek at the February 2024 edition of theSkimm’s first B2B newsletter, The SKM Report. I developed, produced, and wrote this monthly send.</image:title>
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      <image:title>Experience - At Food52, I interviewed a farmer at Nellie’s Eggs to get to the bottom of the age-old egg question (no, not that one — I wish!).</image:title>
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      <image:title>Experience - For Romper, I talked to a lactation consultant to make the case for MAM baby bottles.</image:title>
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      <image:title>Experience - Over at Glamour, I tested many, many toddler pillows.</image:title>
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      <image:title>Experience - When Boston Children’s Hospital bought a custom podcast at theSkimm, I produced it—and hosted it, too.</image:title>
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      <image:title>Experience - Lest we forget video: Back at BuzzFeed, I concepted, wrote, and helped produce a series of videos for Olay. Here’s one of them.</image:title>
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      <image:title>Jana Pollack</image:title>
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      <image:title>Jana Pollack - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>I’m a freelance writer living in Boston, MA. Included in that umbrella title: copywriter, branded content producer, journalist, and content strategist. Previously, I worked for five years at theSkimm, and prior to that, for four years at BuzzFeed. In both roles I was situated on the business end, pitching and writing branded content in pre-sale and post-sale. I collaborated with teams like sales, brand strategy, account management, and design to produce innovative, voice-centric content in response to RFPs from clients across verticals. I’ve gone deep on just about every topic there is — from ESG funds to frozen shrimp — and whatever the subject, I tell a compelling story in a relatable and engaging voice. My current client list includes Kin Insurance, Subtropic Studios/Reddit, BDG Media, Forbes Vetted, Everyday Health, Babylist, People Inc. Studios, theSkimm, and Good Inside.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Jana Pollack (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Branded - Tampax for Bustle</image:title>
      <image:caption>I spoke with experts to get to the bottom of the “toxic metals in tampons” scare.</image:caption>
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      <image:title>Branded - ALDI for Scary Mommy</image:title>
      <image:caption>Busy back-to-school season? I found solves at ALDI.</image:caption>
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      <image:title>Branded - Hill’s Pet Nutrition for Food52</image:title>
      <image:caption>I got all your pet Q’s, answered.</image:caption>
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      <image:title>Branded - Oral-B for Scary Mommy</image:title>
      <image:caption>Kid tooth trouble? I took it on.</image:caption>
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    <lastmod>2026-07-06</lastmod>
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      <image:title>Commerce Writing - A must-read guide to drinks and snacks</image:title>
      <image:caption>In theSkimm’s Good For You Awards, I awarded only the best.</image:caption>
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      <image:title>Commerce Writing - Memorial Day sales, surfaced</image:title>
      <image:caption>I came through with on-sale stuff.</image:caption>
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      <image:title>Copywriting - My work for Kin Insurance…</image:title>
      <image:caption>My work for Kin Insurance keeps things corporate while adding a human touch (and some alliteration).</image:caption>
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      <image:title>Copywriting - My work for Reddit…</image:title>
      <image:caption>Is so fun. I write Freeform Ads that are voicey, reddit-y, and crystal clear. Here are some faves: Colgate Green Mountain Energy Amazon Kindle</image:caption>
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