SUMMARY
I’m a creative professional living in Boston, MA, with over a decade of experience in media and advertising.
From 2019 to 2024, I worked at theSkimm as Senior Manager of Creative Strategy. I collaborated with sales, brand strategy, account management, and design to pitch innovative, exciting ideas in response to RFPs from clients across verticals. I’m a great close-reader of client briefs, and easily translated their language and mission to align with theSkimm’s voice and tone. I also led production on The SKM Report, theSkimm’s monthly B2B newsletter.
Before theSkimm, I was at BuzzFeed from 2014 until 2019. In those four pivotal years, I worked in presale and postsale and created compelling content across BuzzFeed’s platforms.
I’m a seasoned expert at pitching and executing everything from long-form articles, to videos, to social posts, to newsletters, to events, to podcasts (I’ve even hosted one). And the best part? I’ve never missed a deadline (truly! I hate even imagining it).
I also write about topics like parenting, books, tv, and culture. You can view some of those clips here:
Work I’m proud of
At theSkimm, I developed and wrote creative strategy for hundreds of clients.
When Boston Children’s Hospital bought a custom podcast, I produced it—and hosted it, too.
Here’s a peek at the February 2024 edition of theSkimm’s first B2B newsletter, The SKM Report. I developed, produced, and wrote this monthly send.
I bravely tested Cariuma sneakers to promote a Skimm x Cariuma sneaker collab.
Remember 2019? Back at BuzzFeed, I gave up sugar to promote a Goodful x Macy’s line of cookware.
Lest we forget video: Also at BuzzFeed, I concepted, wrote, and helped produce a series of videos for Olay. Here’s one of them.
And finally, a word from my former boss/creative Guru:
Education
UNIVERSITY OF VERMONT, HONORS COLLEGE
Bachelor of Arts, Cum Laude, 2008
Major in English, Minor in Theatre